Phase 1: Bring together coastal regulators, municipal water managers, and environmental groups to recognize the threat of tire‑derived toxins to marine ecosystems
• Invite tire manufacturers and coastal operators to publicly endorse non‑binding “Clean Runoff Commitments,” pledging to monitor and reduce DPG/MBT release
• Encourage adopters to implement simple best practices (e.g., enhanced stormwater filtration, use of safer tire additives) and share their progress
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