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Seoul campaign. Urban Retail Watch

Understanding local business effects of mega shopping complexes

Study Locations

Country Rep. Korea

Authors of the study

Mingu Kang

Mingu Kang

Seoul National University

Heeyeun Yoon

Heeyeun Yoon

Seoul National University

Phase 1

• Share clear, accessible summaries of how mega-shopping complexes affect nearby small businesses with local business associations, community newsletters, and social media.

• Encourage discussion among shop owners and residents about observed impacts and simple strategies for visibility and resilience.

Phase 2

• Develop short, practical guides and infographics for small businesses on ways to maintain customer engagement and visibility near large complexes.

• Establish a community-sharing protocol to report local business impacts and success stories, creating a small-scale, information-driven support network without requiring operational changes.

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